LYH86: How to Craft a WINfluential Voice


Show Agenda

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Faith in Focus: Tell Time

Isaiah 12:4

“In that day you will say: “Give thanks to the LORD, call on his name; make known among the nations what he has done, and proclaim that his name is exalted.”

Featured Presentation: How to Craft a WINfluential Voice

Effectively crafting your voice to serve those within your sphere of influence entails five interrelated steps that ultimately culminate the listening experience and create a sense of belonging.

1. Listen to Serve

  • Solutions are something that you give. Service is something that you demonstrate.

2. Listen for Common Ground

  • The key is identification. By listening, you are able to craft your voice to show that you identify with the experiences of your community.

3. Listen Inquisitively

  • Inquisitive individuals stand out from the crowd because they exude care and depth in a culture that often feels needy and shallow.

4. Listen for Strengths

  • Listening for strengths is important in a culture that saps people of their resilience. By listening for strengths and then authentically reinforcing those strengths with people, you build their self-confidence. You help them see a grander vision of themselves.

5. Listen Perpetually

People typically end exchanges with a period. But, what if your important exchanges ended with different punctuation? How about a comma or dash that suggests there is more to come? Or maybe a question mark that expects a reply? The point is that if you make a habit of extending the conversation, then you are inviting the other person to stay in dialogue with you.
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LYH31: Unleashing the Power of Your Relational Brand [Podcast]


Show Agenda

  • Featured Presentation: Unleashing the Power of Your Relational Brand
  • My Branding Specialist: Dick Bruso, Heard Above the Noise

Featured Presentation

You can find the full blog post on this topic at

When people think of me, Dr. Harold, what comes to their mind? That is my brand.

My desire is that my relational brand conveys  authentic engagement, genuine concern, and spirited hopefulness. But, given my nature, this will probably always be couched in the context of faith and pragmatism.

Ultimately, it isn’t very important that I have a lot of degrees. Though I’m proud of them, the awards that I’ve accumulated are just pieces of paper. The accolades that are so graciously directed my way make me feel good. But, if my relational branding is not conveying authentic engagement, genuine concern, and spirited hopefulness then I’ve failed.

God placed me on this earth to “Be the Brand” that he designed from the foundation of the world. Yes, I am a designer brand—not faux or generic. So are you!

It is important that I “Be the Brand” because others’ future depends on me walking in my design.

In my experience there five ways for each of us to be the original brand that we were designed to be.

Five Ways to Promote Your Relational Brand

  1. Mature Your Voice
  2. Share Your Heart
  3. Be Present
  4. Expand Your Circle of Influence
  5. Stay Consistent

It will not be degrees and positions that they remember about you when you are gone. It is not how much money you had in your bank account. What they will remember  is your relational branding. That will be your legacy. So, go “Be the Brand” that you were designed to be. Others are counting on you.

In the comments below, describe what you perceive your relational brand to be. How happy are you with it?

Please do me a huge favor and click HERE to go to iTunes and leave me a rating and review. It will only take 2 minutes of your time. And, it means so much to me.