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Ever Feel Like “How Am I Supposed to Do All of That?” This is Me Right Now.

LYH31: Unleashing the Power of Your Relational Brand [Podcast]

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Show Agenda

  • Featured Presentation: Unleashing the Power of Your Relational Brand
  • My Branding Specialist: Dick Bruso, Heard Above the Noise

Featured Presentation

You can find the full blog post on this topic at haroldarnold.com/relationalbrand

When people think of me, Dr. Harold, what comes to their mind? That is my brand.

My desire is that my relational brand conveys  authentic engagement, genuine concern, and spirited hopefulness. But, given my nature, this will probably always be couched in the context of faith and pragmatism.

Ultimately, it isn’t very important that I have a lot of degrees. Though I’m proud of them, the awards that I’ve accumulated are just pieces of paper. The accolades that are so graciously directed my way make me feel good. But, if my relational branding is not conveying authentic engagement, genuine concern, and spirited hopefulness then I’ve failed.

God placed me on this earth to “Be the Brand” that he designed from the foundation of the world. Yes, I am a designer brand—not faux or generic. So are you!

It is important that I “Be the Brand” because others’ future depends on me walking in my design.

In my experience there five ways for each of us to be the original brand that we were designed to be.

Five Ways to Promote Your Relational Brand

  1. Mature Your Voice
  2. Share Your Heart
  3. Be Present
  4. Expand Your Circle of Influence
  5. Stay Consistent

It will not be degrees and positions that they remember about you when you are gone. It is not how much money you had in your bank account. What they will remember  is your relational branding. That will be your legacy. So, go “Be the Brand” that you were designed to be. Others are counting on you.

In the comments below, describe what you perceive your relational brand to be. How happy are you with it?

Please do me a huge favor and click HERE to go to iTunes and leave me a rating and review. It will only take 2 minutes of your time. And, it means so much to me.

Play

Unleashing the Power of Your Relational Brand

Advertising is everywhere. Television, radio, bulletin boards, online banners, and other media channels bombard us with advertising designed to steer our preferences for practically everything—striving to claim a share of our thinking and of course our wallets. They spend hundreds of thousands even millions of dollars for 30 second spots intended to grab our attention. Its called “branding”. Does it work? Yes. You know that Michael Jordan’s Air Jordan sneakers is Nike’s brand. Those of us over forty still remember the images of the lonely Maytag repairman who has little work to do because of such reliable Maytag appliances.  We associate Volvo with safety because of branding. The message is that branding works. I just spent two days in Denver, Colorado with an excellent branding specialist, Dick Bruso, to better hone in on a brand that best captures the essence of me. It was a great experience. You’ll hear more about that in coming months. But, the process got me thinking about the brand that each of us convey in our meaningful relationships.  When people think of me, Dr. Harold, what comes to their mind? That is my brand. What is your brand?

Diverse Hands Holding the Word Branding

The American Marketing Association (AMA) defines a brand as a combination of factors that identify the product and differentiate it from other products. We can pretty easily understand how this applies to commercial products.

But, what about your own relational brand? What combination of factors uniquely define you?

During my time with the branding specialist, he asked me how those who know me well describe me. He wanted to know what specific words they would use. I thought about actual words that gracious friends have recently articulated like “hard-working”, “committed”, and “smart”. I appreciate the positive sentiment that friends ascribe to me character. But, capturing one’s relational brand goes beyond describing personality characteristics.

Rather, what words would people use to describe their relationship with me? What images come to their mind? Do they see me as someone who walks alongside them when they are in a time of need? Am I perceived as someone who knows how to listen to their heart in the good and the tough times? Are they left behind in the wake of my busyness? Is my engagement with them consistent with how they see me engage with others?

These are the type of questions that inform your relational branding.

Why is your relational brand important?

Ultimately, it is the same as the reason that branding is important to commercial products. It’s about influence.

LYH30: The 20% Commitment that Yields 80% Growth in Your Marriage [Podcast]

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Show Agenda

  • Featured Presentation: The 20% Commitment that Yields 80% From Your Marriage
  • Branding Specialist: Dick Bruso, Heard Above the Noise

Featured Presentation

You can find the full blog post on this topic at haroldarnold.com/paretomarriage

Great marriages don’t just happen. They are co-created—with each spouse contributing 100% to its success. We all wish for this kind of marriage. Its what we dream about when we first say “I do”. But, for many of us it now feels unrealistic—just too lofty and expectation given where things are currently. But, what if it only took 20% to claim your great marriage? And, that 20% is well within your reach—if you want it.

Most of us are familiar with the well-known Pareto Principle (also known as the 80-20) rule. We’ve seen it applied to many contexts. You may have heard in the workplace that 20% of the people do 80% of the work.

In my experience working with couples, I’ve discovered a profound application of the 80-20 rule that is particularly encouraging for those who are losing hope that their marriage will ever be what they dreamed. Twenty percent of what you put into your marriage is responsible for 80% of what you get out of it.

I’d like to suggest that adopting the following four beliefs is the most important 20% you can do for your marriage. It’s more important than taking communication skills workshops. It’s more important than visiting a financial planner to agree on a budget. It’s even more important than setting your shared goals.

Four Beliefs to Transform Your Marriage

Belief #1: You are in my life to shape me into who God created me to be
Belief #2: You deserve reckless grace
Belief #3: Your needs and desires are as important as my own
Belief #4: Small steps will transform our marriage 

You can achieve 80% of what you want in your marriage by the effort that you put into practice.

Blessings on you in the process. I’m praying for you.

Leave me a comment and let me know which practice you think will be easiest and hardest. Looking forward to hearing your thoughts.

Please leave a rating and/or review on iTunes will tremendously help me.

Play

The 20% Commitment that Yields 80% Growth In Your Marriage

Great marriages don’t just happen. They are co-created—with each spouse contributing 100% to its success. Today I met a couple that has been married 48 years. They said the secret is that he gives 100% and she gives 110%. We laughed. But, they tapped a central truth. Great marriages go all in. These couples are rewarded with a deep sense of happiness and attachment that feels almost spiritual in nature. We all wish for this kind of marriage. Its what we dream about when we first say “I do”. But, for many of us it now feels unrealistic—just too lofty and expectation given where things are currently. But, what if it only took 20% to claim your great marriage? And, that 20% is well within your reach—if you want it.

The 80 / 20 Rule of Marriage

Most of us are familiar with the well-known Pareto Principle (also known as the 80-20) rule. We’ve seen it applied to many contexts. You may have heard in the workplace that 20% of the people do 80% of the work.

You may have heard it in the church context where 20% of the people give 80% of the donations.

Have you ever thought about the application to your marriage?

In my experience working with couples, I’ve discovered a profound application of the 80-20 rule that is particularly encouraging for those who are losing hope that their marriage will ever be what they dreamed. Twenty percent of what you put into your marriage is responsible for 80% of what you get out of it.